1/2/2024 0 Comments Wellesley handshakerUsing a platform like Handshake allows employers to reach out to students based on their skills or prior work experience, as well as side projects or extracurriculars. Handshake’s expansion is perhaps a reflection of several converging trends, from the availability of technology offering more personalized targeting of job postings to the challenge of hiring in a tight US labor market. (Notably, students at two-year college are not included in Handshake’s platform accessibility update, although the company says it’s readying a pilot program to explore the possibility.) Roughly 2,400 of these were four-year schools, with two-year colleges making up the balance. In the 2017-2018 academic year, there were 3,883 degree-granting postsecondary institutions in the US, according to the National Center for Education Statistics. “We want to help bring and kind of unlock this social capital and unlock the information that comes with going to a premiere campus or going or growing up in a high socioeconomic status family,” Handshake co-founder Garrett Lord says. All students need for proof of enrollment is a valid email address. Today Handshake announced that it has opened access to its platform to all undergraduate students attending a four-year university in the United States, a move the company says will further its mission to provide more access to opportunities regardless of privilege or pedigree. But the setup ultimately limited the platform’s reach. It was an effective and relatively cheap distribution strategy, one that has put Handshake in front of student bodies at close to 800 universities, ranging from state schools and mid-tier private colleges to Ivy League institutions. But Handshake also had its own pipeline issue, because it was open only to students who attended institutions that agreed to work with the platform and essentially market it on their campuses.
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